Product labeling is as important as the product for the manufacturers to increase their sales and for the marketers to market and promote the same products. It is a very essential and efficient marketing tool and technique to advertise products. Every company in every sector uses the labels to increase their brand visibility, brand loyalty and brand love in front of the customers.
Product labeling can be explained as an information providing tool on the packaging of the product. It is used for displaying information about the product and makes it look unique in the eyes of the consumer. It is also mandatory by the law to put up the labels. There are certain regulatory bodies that keep track of this and make sure that these production companies are following the norms and ensure the law is being followed.
There are basically two types of labels attached on a product. They are –
1.Primary Labels
2.Secondary Labels
Primary labels are the first thing that a customer puts their eyes on. That should be attractive enough for the customer that they should approach and go into detail to look about the product. It should contain appealing pictures or photos to increase the product’s chances of getting sold. Secondary labels are to be put on at the backside of the product. These mostly contain information regarding the product and their ingredients and the details regarding their manufacturing date, price and expiry date etc.
The product labeling is very important for both the customers and for the manufacturers. The following points will explain this into detail –
1. Description – The description of the product is mostly written on the label of every product. The description includes the details about the product and what it is. It includes the contents of the product and what it includes, and how much it should be used or the details regarding its expiry from the date of manufacturing as well as the price of the product.
2.Instructions – The instructions are the steps that must be written on the labels in order to inform the customer on how to use the product. This is mostly written on cosmetics, medicines or with cleaning products etc. The product should be used in a particular way or should be used in a particular amount and it is mandatory to write the instructions so as to make the customer enlightened.
3.Branding – One of the major reasons for labeling a product is to use it as a way of advertising the product. It is also a way to put up the brand’s name on the label. Every company’s product has a brand identity which makes it easier to mark it differently from all the similar kinds of products provided by different companies. Every brand’s identity depends on the kind of logo they have, the color scheme they have used, graphics, designs, brand mark etc. everything can be put up on the label.
Labeling a product goes beyond just putting a name on it. It includes everything from marketing the product to putting up their brand’s identity which helps the customer to easily recognise the product from afar and easily pick it up from among the similar number of products.
You can try using a variety of labels that are available. Stickpack provides a number of different types of packaging and labeling materials like Release paper Sheet etc. We are one of the topmost Digital Gumming Sheet Manufacturers in Haryana.
